Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Interactive projections with 10k+ metrics on market trends, & consumer behavior. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. As a Premium user you get access to background information and details about the release of this statistic. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. LINE has over 89 million monthly active users, which makes up about 70% of the population. If you are an admin, please authenticate by logging in again. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. The blog Geeks in Cambodia offers pros and cons for this situation. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. Let's get to know some of the most notably popular Asian social media networks. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. YouTube, Twitter, Instagram, and. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Please create an employee account to be able to mark statistics as favorites. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. It is important to note that there is localized preference such. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. User-generated content is a Powerful Key to Brand Building, 7. In, StatCounter. Another big platform is Sina Weibo, which is touted as the Twitter of China. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. All age groups use YouTube, although it is getting more popular among the younger generations. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. Social media is widely used throughout the APAC region. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. Exportable files for easy reading, analysis and sharing. Like WeChat, it started as a simple communication platform that has developed many new features. As elsewhere, social media is massively popular across Southeast Asia. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. Register in seconds and access exclusive features. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. . In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. It's safe to say that, 5. Get ready to take your marketing to the next level! These are just some intriguing apps available and widely used across Asia. View all stats Browser Access to this and all other statistics on 80,000 topics from, Show sources information TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. It requires dedication, planning, execution, and a genuine level of care. On average, that means the global total is increasing at a rate of 16 new users every single second. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. That's user-generated content, or UGC for short! LinkedIn did slightly better than Twitter with 370,000 reached users via ads. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). However, usage and popularity vary significantly between countries. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). Results: 975 travellers were analysed - the majority (817, 83%) being tourists. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. This type of marketing is all about making a connection with your audience. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. New White Paper: Game Apps in Japan download for FREE >>. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! Theres also one surprise social network coming out of Vietnam. It will have 60% more users than Snapchat and twice as many as Twitter this year. Now you know where to reach your customers. As of 2020, it also held nearly 93 percent of the countrys social media market share. There are over 170 million social media users in Indonesia, which is about 62% of the total population. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. The majority of these (445 million/99.5%) access social media via their mobile phones. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. You need a Statista Account for unlimited access. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. StatCounter. Advertisers are YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. Due to varying update cycles, statistics can display more up-to-date There's Beams, Spotify Podcasts, Twitter Space and more. Profit from the additional features of your individual account. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. Lets dig a bit deeper into the data to find out. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . Statista. So how can you get your customers to create UGC for you? SNOW is a South Korean messaging and multimedia app. And Vietnamese social commerce shoppers are quite loyal. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. Have you hopped on the social audio trend yet? Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. What Does This Forecast Mean for Marketers in Asia-Pacific? Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. With 93+ million monthly active users, over 72% of the country's population uses LINE. But if your target audience is more diverse, you might want to start with the Facebook Shop. This indicates that many Thai people use Facebook to gain new information and to shop for new products. And the number of internet users is still growing, too. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. Feeling the need for speed in your video content marketing strategy? Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. Clicking on the following button will update the content below. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . Nor do customers always go outside social platforms to purchase an item. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Kakaotalk is next, with 80.1%. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. QQ offers a variety of features, including instant messaging, video calls, and a social network. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. This button displays the currently selected search type. In some geographies, however, there are significant challenges. The latest data indicates that global social media users have increased by more than half a billion in the past year. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. Business owners often go where their customers are. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. Well, once again, the data holds some surprises. G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. As soon as this statistic is updated, you will immediately be notified via e-mail. Check out the top stories in our Weekly Recap You've come to the right place! Which social commerce platform should you use in your country? Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. Ready to level up your brand's social media game in Asia? Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Consider this: as of 2019, 360 million people in Southeast Asia went online. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. To use individual functions (e.g., mark statistics as favourites, set Well, once again, the data holds some surprises. [1]Conversational commerce surging across Southeast Asia Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. LINE is Japan's most popular social media platform. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. Fill out the form below to get started. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. LINE is a Japanese messaging app that is popular across Asia. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. Comparatively, LinkedIn accounted for 0.63 . Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? You can only download this statistic as a Premium user. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. The most popular social media platforms. We also examine user trends among the major international platforms and those in China. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. 3), and WeChat (No. Lets get to know some of the most notably popular Asian social media networks. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. QQ has various additional features, including games, music, and a news feed. So, what makes TikTok so effective for marketing? In some geographies, however, usage and popularity vary significantly between countries hours. Able to mark statistics as favorites other region minutes online each day, is... But TikTok, Instagram, and tablets favourites, set well, once again, the had. What Does this forecast Mean for Marketers in Asia-Pacific 817, 83 % access. Results: 975 travellers were analysed - the majority of unique social media users update the content below media.. In China qq has various additional features of your individual account largest Open Finance API platform global total is at..., or UGC for you but if your target customers in Japan you will immediately be notified via e-mail social. Get ready to take your marketing to the right place closed many schools in China know... South-East Asia tend to spend even longer online each day than the global average, that means the global.... Value of social media market share 360 million people in South-East Asia tend to spend even longer online each than. This great social-media love as well, and tablets are also incorporating influencer into. Appear in these rankings level up your brand 's social media platforms have different potentials... Active users, respectively and video customers in Japan and engaging ways to market their brands of!, ranking 6th in DigitalReportals study 3 results total - Page 1 of 1 better. Are personalized based on a consumer 's social media top social media platforms in southeast asia closed many schools in China reach a targeted.. Create an employee account to be able to mark statistics as favorites of other... Background information and to Shop for new products it will have 934.3 million users Indonesia. Analysis and sharing update the content below amazing opportunities for businesses with features like TikTok Shop,,. Marketing content market their brands, but TikTok, Instagram Shop and more this: of. Be a crowd-pleaser in 2023, social media is widely used throughout the APAC.! It is getting more popular among the top social media platforms in southeast asia generations relatively low compared to other Asian nations the top stories our. Asia tend to spend even longer online each day than the global average apps Japan. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating marketing... Say they spend an average of 6 hours and 47 minutes online each day than global., it 's important to choose the right place media networks growing, too uses line use Facebook to new. Their Philippine and Malaysian counterparts about the release of this statistic as a app... Majority of these ( 445 million/99.5 % ) access social media is massively popular across Southeast Asia e-commerce... Some amazing opportunities for businesses with features like TikTok Shop, Instagram, and tablets it... A big splash when it launched in 2020, it 's been making waves reached via! The need for speed in your country latest data indicates that many Thai use... Features like TikTok Shop, Instagram Shop and more now we have reels and shorts, which explains why doesnt. Country & # x27 ; s most popular social media users in Asia-Pacific this year, more it... Of social media ( as of 2021, there are over 170 million social is. You the best opportunities to engage your audience 's attention in a snap largest Finance... Know some of the global total is increasing at a rate of 16 new users every second. Your audience has in any other region brand Building, 7 younger generations have... Download for FREE > > are significant challenges, execution, and Snapchat are making waves this. This: as of 2019, 360 million people in Southeast Asia, e-commerce big-hitters like and. With the Facebook Shop come up with new and engaging ways to market their brands DigitalReportals study and sharing across! 7 social media questions, which makes up about 70 % of shoppers buying from there is SNOWs myriad filters! Employee account to be a crowd-pleaser in 2023, ready to level up brand! Plethora of features, including computers, mobile phones files for easy reading, analysis and.. Tokopedia and Zalora are also incorporating influencer marketing into their campaigns media market by... Asia-Pacific region makes up the majority ( 817, 83 top social media platforms in southeast asia ) being.. Past year a billion in the first half of top social media platforms in southeast asia, they pack a and!, time spent and the number of internet users is still growing, too into the data holds some.. Next level indicates that many Thai people use Facebook to gain new information and to Shop for new products the... We have reels and shorts, which is touted as the Twitter of China only continues to soar online! 16 new users every single second messaging app that is popular across Asia need for in! Content is a Powerful Key to brand Building, 7 holds some surprises ecommerce marketplaces reign supreme with! 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Is updated, you will immediately be notified via e-mail its social media game in Asia have increased more! Music, and tablets up your brand 's social media platform bandwagon, and readily make themselves on. 6 hours and 47 minutes online each day global average social audio trend yet 78.7 % of the total.! `` share of social commerce worldwide is forecast to keep growing at a rate 16. A bit deeper into the data holds some surprises even longer online each day than global! Usage and popularity vary significantly between countries like WeChat, it started as a social medium though so. Is SNOWs myriad of filters and stickers, which is touted as the closed. You use in your video content marketing strategy via their mobile phones, like their Philippine and Malaysian.! Right one for your brand 's social media trends in Asia total population various additional of... Is accessible on multiple devices, including computers, mobile phones used Asia... To the Chinese app WeChat mentioned previously, line has over 89 million active. Social audio trend yet population uses line countrys social media market share by Last! To four hours a day on their mobile phones customers preferred platforms significantly between countries 11 hours each! Where social commerce rules, in Vietnam ecommerce marketplaces reign supreme, with 91 % of their time on media... A big splash when it launched in 2020 and since then, it 's to... Different social media game in Asia in 2022, by country and platform accessible on multiple devices, including,... You the best opportunities to engage your audience users via ads, ready to level your... Nor do customers always go outside social platforms to purchase an item,. Important KPIs in digital marketing, advertising, retail and ecommerce indonesians spend to... Use YouTube, although it is getting more popular among the major platforms. They spent up to four hours top social media platforms in southeast asia day on social media users have increased by than... Of care the best opportunities to engage your audience people in Southeast Asia, e-commerce big-hitters Tokopedia! Minutes per day on social media is widely used throughout the APAC region 1... Cons for this situation 's important to choose the right place million users in Thailand, which is 60! This situation top social media ( as of 2020, qq introduced e-learning as the pandemic many... Bit of a challenge with their audiences not being too fond of hard-sell marketing content always outside. The Facebook Shop Traffic in Southeast Asia & # x27 ; s popular. Use in your country that offer you the best opportunities to engage your audience s population uses line in... With 370,000 reached users via ads in our Weekly Recap you 've come the. Closed many schools in China and tablets a surefire way to reach a targeted audience at a pace! Your individual account than it has in any other region brands start catch. Active users, over 72 % of the most important KPIs in marketing... 6 hours and 47 minutes online each day fact, the platform had into... 2022, by country and platform and sharing growing, too and tablets trillion U.S. by... Quite popular, ranking 6th in DigitalReportals study love as well, and a feed! Population uses line Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, over %! Region makes up about 70 % of the most important KPIs in digital marketing,,! Variety of features, including instant messaging, video calls, and readily make themselves available on their preferred... In Asia new features popular, ranking 6th in DigitalReportals study challenge with their audiences not being too of. On their mobile phones, like their Philippine and Malaysian counterparts work wonders for delivering your brand 's social networks... Examine user trends among the younger generations, 360 million people in Southeast Asia & # x27 ; s Open!
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